| Management: Skills and Application, 10/e Leslie W Rue,
Georgia State University - Emeritus Lloyd L Byars,
Georgia Institute of Technology
The Basics of Management and Strategic Management
Learning Objectives
Define planning, and distinguish between formal and functional plans. |
| | | Contrast strategic planning with operational planning. |
| | | Define strategy, and explain the various levels of strategies. |
| | | Define strategic management, and explain the strategic management process. |
| | | Explain the differences among missions, objectives, policies, procedures, and rules. |
| | | Discuss the component parts of SWOT analysis. |
| | | Define a strategic business unit (SBU). |
| | | Discuss what organizational factors need to be evaluated in implementing a strategic plan. |
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