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Management: Skills and Application, 10/e

Leslie W Rue, Georgia State University - Emeritus
Lloyd L Byars, Georgia Institute of Technology

The Basics of Management and Strategic Management

Chapter Quiz


1	The process of deciding what objectives a company should pursue is part of the controlling function.
		A)	TRUE
		B)	FALSE


2	Good planning often leads to organizational success.
		A)	TRUE
		B)	FALSE


3	Long-range plans typically cover less than twelve months.
		A)	TRUE
		B)	FALSE


4	The number of defects in an automobile production line is an example of a productivity objective.
		A)	TRUE
		B)	FALSE


5	A retail store that specializes in selling athletic shoes is an example of a focus strategy.
		A)	TRUE
		B)	FALSE


6	A plan that covers less than one year is an example of a(n) _____ plan.
		A)	medium-range
		B)	long-range
		C)	short-range
		D)	immediate


7	Plans from which of the following departments would be an example of a functional plan?
		A)	Finance
		B)	Human Resources
		C)	Marketing
		D)	All of the above


8	Plans that describe which types of people need to be recruited and hired by an organization are an example of ______ plans.
		A)	production
		B)	marketing
		C)	financial
		D)	personnel


9	An organization's "reason for existing" is known as its ______ statement.
		A)	mission
		B)	cascade
		C)	leading
		D)	organizing


10	Dollar volume sales is an example of what type of objective?
		A)	Social responsibility
		B)	Physical facilities
		C)	Markets
		D)	Production


11	The number of Ford Explorer SUVs produced per month is an example of a(n) ______ objective.
		A)	productivity
		B)	organization structure
		C)	personnel
		D)	staffing


12	When Ford Motor Co. decided to stop producing Ford Escorts, this was an example of a(n) ______ objective.
		A)	organizing
		B)	leading
		C)	product
		D)	human resources


13	When American Airlines has a 4-day sale in order to generate funds to pay for its landing slots at major airports, this is an example of a(n) ______ objective.
		A)	market
		B)	social responsibility
		C)	research and development
		D)	financial resource


14	When a brokerage house tries to promote its own employees into a broker's slot whenever one becomes available, this is an example of a(n):
		A)	rule.
		B)	procedure.
		C)	policy.
		D)	MBO.


15	When a sales associate in a department store tries to follow the steps set up by her organization for dealing with a customer who has returned a blouse, this is an example of a(n):
		A)	procedure.
		B)	rule.
		C)	policy.
		D)	MBO.


16	When a restaurant posts a sign that says: "No smoking beyond this point," this is an example of a(n):
		A)	policy.
		B)	objective.
		C)	procedure.
		D)	none of the above.


17	When a cereal manufacturer states that it wants to achieve the #1 market share in the cereal category in the US within the next five years, this is an example of a(n):
		A)	short-range objective.
		B)	long-range objective.
		C)	MBO.
		D)	mission.


18	When a General Motors vice-president states that GM will increase its automobile production capacity by 8 percent within the next year, this is an example of a(n):
		A)	MBO.
		B)	short-range objective.
		C)	policy.
		D)	long-range objective.


19	Which of the following should be included in the functional strategy of a marketing department?
		A)	Advertising budget
		B)	Media placement schedule
		C)	Advertising objectives
		D)	All of the above


20	Which of the following is an example of a defensive strategy?
		A)	Liquidation
		B)	Divestiture
		C)	Turnaround
		D)	All of the above

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