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Ball 9e OLC
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Table of Contents
Table of Contents


International Business: The Challenge of Global Competition, 9/e

Donald A. Ball
Wendell H. McCulloch, Jr., California State University
Paul L. Frantz, California State University
J. Michael Geringer, California Plytechnic State University
Michael S. Minor, University of Texas

ISBN: 0072537973
Copyright year: 2004

Table of Contents



Chapter 1: The Rapid Change of Global Business

Chapter 2: Trading and Investing in International Business

Chapter 3: Economic Theories of International Business

Chapter 4: The Dynamics of International Organizations

Chapter 5: Understanding the International Monetary System

Chapter 6: Financial Forces: Influencing International Business

Chapter 7: Economic and Socioeconomic Forces

Chapter 8: Physical and Environmental Forces

Chapter 9: Sociocultural Forces

Chapter 10: Political Forces

Chapter 11: Legal Forces

Chapter 12: Labor Forces

Chapter 13: Competitive Forces

Chapter 14: Strategic Planning, Organization Design and Control of the Firm

Chapter 15: Assessing and Analyzing Markets

Chapter 16: Marketing Internationally

Chapter 17: Export and Import Practices

Chapter 18: Human Resource Management

Chapter 19: Financial Management

Chapter 20: Global Operations Management: The Third Industrial Revolution

Epilogue: Your Future


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