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Internet Marketing, 2e
Information Center
Table of Contents
Feature Summary
Supplements
Overview


Student Edition
Instructor Edition
Internet Marketing: Building Advantage in a Networked Economy, 2/e

Rafi Mohammed

ISBN: 0072538422
Copyright year: 2003

Supplements



Instructor's Supplements:

Instructor Resource CD-ROM (0072538449): This CD features the Instructor's Manual, Computerized Test Bank, and PowerPoint. The Instructor's Manual features Lecture Outlines covering the chapter ppt slides and Notes and Supporting Materials (links to supplemental articles, supplemental case synopses, and technology notes); the CTB featuring 45 Multiple Choice questions, 10 essay questions, and 10 true/false; As well as, over 250 PowerPoint slides featuring exhibits and images from the text and additional lecture materials.

Website http://www.marketspaceu.com: This website contains valuable resources including: Multi-Media Materials with access to media archives that contain over 100 CEO interviews, Pre-prepared Lectures with PPT's, Sample Syllabi, Dot-com Debates, the Marketspace Case Library, and regularly updated Case Teaching Notes and Case Dashboards.

You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Student's Supplements:

Website: http://www.marketspaceu.com: This site has student quizzing and exercises and a link to PowerWeb.

PowerWeb. This online reservoir of discipline-specific news articles and essays offer a great way to keep your course current, while complementing textbook concepts with real-world applications. Articles and essays from leading periodicals and niche publications in specific disciplines are reviewed by professors like you to ensure fruitful search results every time. PowerWeb also offers current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! http://www.dushkin.com/powerweb.

Business Week Edition. Your students can subscribe to 15 weeks of Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week's registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.


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