Chapter 01: Introduction to Internet Marketing

Part I: Framing the Market Opportunity
Chapter 02: Framing the Market Opportunity

Part II: Marketing Strategy
Chapter 03: Marketing Strategy in Internet Marketing

Part III: The Design of the Customer Experience
Chapter 04: Customer Experience

Part IV: Building the Customer Interface
Chapter 05: Customer Interface

Part V: The Design of the Marketing Program
Chapter 06: Customer Relationships
Chapter 07: Product
Chapter 08: Pricing
Chapter 09: Communication
Chapter 10: Community
Chapter 11: Distribution
Chapter 12: Branding
Chapter 13: Designing the Marketspace Matrix
Chapter 14: Designing the Marketing Program for Lord of the Rings

Part VI: Leveraging Customer Information Through Technology
Chapter 15: Customer Information Systems: Leveraging Customer Information Through Internet Technology

Part VII: Marketing Program Evaluation
Chapter 16: Customer Metrics