(See related pages)
After studying this chapter, you will be able to:
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| 1. Define the steps in the communication process using the SMCR model. |
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| 2. Explain the significance of premedia communication networks, print-based communication networks, electronic communication networks, and interactive communication networks. |
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| 3. Identify the eight major mass media operating in the United States today. |
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| 4. Name the four major dimensions of media literacy. Explain how people with high versus low levels of media literacy interpret media content differently. |
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| 5. List four major approaches to looking at the effects of media on individuals and society. |
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| 6. Explain four functions of the mass media in society. |