![](/olcweb/styles/shared/spacer.gif) | Learning Objectives (See related pages)
After studying this chapter, you will be able to:
1. Trace how media outlets developed as private industries in the United States from the colonial period to the present day. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 2. List three ways in which a national news culture grew from the 1950s to the present day. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 3. Explain three ways in which the media industry has grown more consolidated from the 1950s to the present day. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 4. Describe with examples at least three sources of income for the American media. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 5. Define media synergy and illustrate it with at least three examples. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 6. List the six major media companies in the United States and at least three of the holdings of each. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 7. Name and explain at least two ways in which media competition is changing at the beginning of the 21st century. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 8. Identify six groups that influence how the media behave and what content they present. |
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