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Learning Objectives
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After studying this chapter, you will be able to:
1.
Trace how media outlets developed as private industries in the United States from the colonial period to the present day.
2.
List three ways in which a national news culture grew from the 1950s to the present day.
3.
Explain three ways in which the media industry has grown more consolidated from the 1950s to the present day.
4.
Describe with examples at least three sources of income for the American media.
5.
Define media synergy and illustrate it with at least three examples.
6.
List the six major media companies in the United States and at least three of the holdings of each.
7.
Name and explain at least two ways in which media competition is changing at the beginning of the 21st century.
8.
Identify six groups that influence how the media behave and what content they present.







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