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"It's no accident . . . that communication and community stem from a common root. Communities exist by sharing common meanings and common forms of communications. While this relationship seems obvious, it's often overlooked in discussions of communications, the implicit assumption being that communication is a phenomenon in and of itself, independent of the social context it interprets and reproduces. Anthropologists argue that communications cannot be divorced from community and culture. Neither can exist without the other. . . ."
Source: J. Rifkin. The Age of Access: The New Culture of Hypercapitalism Where All of Life Is a Paid-for Experience. (New York: Jeremy P. Tarcher/Putnam., 2000), p. 139.