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Here is some advice found in a college public-speaking textbook published in the mid-1960s:
Generally, women are more interested than men in subjects related to the feminine gender, such as women's clothing, cosmetics, housework, the rearing of children, the local ladies' aid society, home decoration, etc. On the other hand, men show strong masculine interests in rough competitive sports like football. More than women, men tend to enjoy technical and scientific subjects, particularly those related to mechanics, electronics, and engineering. Since more men than women serve as chief breadwinners for their families, they are more apt to be interested in matters pertaining to occupations and professions-but remember the possible exceptions.
Source: Win Kelley, The Art of Public Address (Dubuque, Iowa: Brown, 1965), p. 25.