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In his book, West Side: Young Men & Hip-Hop in L.A., William Shaw discusses the importance of language:
How you talk is what you are. The increasing isolation of America's underclass is not just economic and spatial: It's linguistic, too. The African-American vernacular that thrives so richly in hip hop has its roots in West Indian creole, and in the eighteenth-century speech patterns of the Irish and Scottish immigrants. But linguists who have studied black English over the last few decades have noticed that instead of converging with what they call standard American English, it is fast drifting ever further away from it. The creative, fast-evolving language black Americans speak in the inner cities may be increasingly desirable on wax, as a cultural artifact, but it is becoming less and less like the language of the majority, the language of the schoolrooms, of mass media, of politics, and of the workplace.
Source: W. Shaw, Westside: Young Men and Hip-Hop in L.A. (New York: Simon & Schuster, 2000), p. 480.