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There is no question about the importance of nonverbal communication in our interactions with others, but here, from an excerpt of the book, What Your Face Reveals, Henry B. Lin indicates its importance in the Chinese culture:
Face reading provides us [the Chinese] with a very convenient and powerful tool to reveal the secrets of the fortune and personality of ourselves and others whom we may not even know. As the world becomes more and more integrated, and contact with others becomes increasingly frequent and important, the art of face divination (or, decoding the secrets of fortune. "Chinese divination uses tools to induce supernatural forces to reveal the secrets in the course of human affairs and that of nature.") can be of tremendous help in your decision making and interpersonal skills regarding hiring and promotion, making friends, establishing relationships, finding a spouse, or selecting business partners.
Source: H. B. Lin, What Your Face Reveals: Chinese Secrets of Face Reading. (St. Paul, MN: Llewellyn Publications [a division of Llewellyn Worldwide, Ltd.], 1998), p. xvii.