This chapter made it clear that as a production person you are part of a team and that you have to work with a number of different people to do your job well. You also learned it was important for you to understand your role in the station. I am reminded of a production person that a station hired because the individual had a killer audition disc. The production was great. Unfortunately, what the audition disc did not indicate was the individual's general attitude and personality. The person started by learning all of the station systems and procedures, and although the manager introduced this to everyone, the individual very quickly became a studio hermit spending all the time in the studio and very little time communicating effectively with other staff members.

On occasion, when a sales person would ask for a change in a commercial before calling the client, this person would bluntly tell the sales person that they didn't work for sales and if he or she wanted something changed to file another production order. A few times when the client asked for a change the person got quite upset with the sales person because it would require doing the ad over.

Clearly, the individual did not understand the business of radio and the staff relationships that are vital to a successful station. The individual quickly earned a reputation for not "playing well with others." Sad to say, I watched this individual lose a very good job in less than the 90-day probationary period.

The lesson to this story is that if you operate as a production person, you need to be aware you are but one part of a whole. It is critical to see the "big picture" when it comes to business relationships and the success of the radio station.