To determine if you remember some of the key concepts of the chapter, take the following self quiz and see how you do. Select the best answer. If you select an incorrect answer, you'll receive immediate informational feedback to assist you in remembering the correct answer.

1		When a radio station is purchased, the biggest investment is purchasing the license from the FCC.
			A)	True
			B)	False
2		Annual revenues from radio advertising sales are approximately twelve billion dollars a year.
			A)	True
			B)	False
3		Although a station's general manager is in charge of everything, production people work only for the production manager.
			A)	True
			B)	False
4		The term "commercial inventory load" is the technical term for the number of radio commercials a production person has to produce on a daily basis.
			A)	True
			B)	False
5		Program directors work with audience research that includes both quantitative (ratings numbers) and qualitative (lifestyle) research.
			A)	True
			B)	False
6		The station sales representatives target and call on local businesses to sell them advertising. This level of sales is typically referred to as
			A)	street sales.
			B)	"in-house" business.
			C)	direct or retail sales.
			D)	"standard" business.
7		The radio industry has dramatically changed how it operates during the last few years due to
			A)	ownership consolidation.
			B)	broadcasters are requiring staff to be multi-skilled.
			C)	the location of two or more stations in a market within a single facility.
			D)	all the above.
8		The short live and recorded elements used between segments of a radio station's programming that tie everything together and create a station's signature sound are called
			A)	commercials.
			B)	bumpers.
			C)	imaging.
			D)	promos.
9		ASCAP, BMI, and SESAC are
			A)	government regulatory agencies with jurisdiction over a radio station.
			B)	labor unions for the management, talent, and engineering staff of a radio station.
			C)	divisions of the Library of Congress Copyright Office.
			D)	private performing rights organizations.
10		Radio station managers have two clear objectives from their ownership that include
			A)	making a return on the investment and showing continued growth of new business.
			B)	increasing audience ratings and having the best talent on the radio station.
			C)	keeping the company's stock price stable and maintaining receivables.
			D)	growth and development.
11		The continuity director is the person who is responsible for
			A)	scheduling all commercial matter on the radio station.
			B)	maintaining the continuity of the music flow throughout the day.
			C)	verifying each client's credit rating.
			D)	writing all the commercials that turn listeners into customers.
12		Non-traditional revenue includes
			A)	station-sponsored job fairs, boat shows, and station magazines.
			B)	revenue from political candidates, bars, and other high-risk clients.
			C)	unanticipated revenue from special events.
			D)	all station revenues other than local sales.
13		Demographic information consists of
			A)	lifestyle research about a consumer group's buying habits.
			B)	statistical data about a particular group of people including age, sex, etc.
			C)	demonstrated graphic information.
			D)	information about where people live.
14		Telephone research conducted by a radio station or a research firm to ask listeners perceptual questions about the station's music format is called
			A)	ratings research.
			B)	quantitative research.
			C)	call-out research.
			D)	focus group research.
15		A person or company that represents a radio station to large national advertising agencies handling regional or national products is
			A)	called a national rep.
			B)	referred to as an ad agency.
			C)	called a direct business agent or DBA.
			D)	called an ad agent.