Strategic Management: Strategic Managment

Gregory G. Dess, University of Texas at Dallas
G.T. Lumpkin, University of Illinois--Chicago

Recognizing a Firm’s Intellectual Assets: Moving Beyond a Firm’s Tangible Resources

True or False


1	Firms such as E-Bay, Oracle and Microsoft will tend to have a lower ratio of market value to book value than "industrial companies" such as General Motors and Nucor Steel.
		A)	TRUE
		B)	FALSE


2	Attitude is one of the most important elements in a good employee. Firms should follow the adage "hire for attitude, train for skill".
		A)	TRUE
		B)	FALSE


3	Due to the necessity to integrate large amounts of feedback, 360-degree evaluation systems are not useful.
		A)	TRUE
		B)	FALSE


4	Instead of focusing exclusively on financial considerations, many firms offer attractive benefits to entice employees to stay. These may include on-site daycare, on-site gyms, and on-site stores.
		A)	TRUE
		B)	FALSE


5	Developing social capital is risky for an organization due to the fact that social capital is specific to individuals and remains with the employee if he or she leaves the organization.
		A)	TRUE
		B)	FALSE


6	The function of technology in the recruitment of human capital has lowered individuals' reliance on the use social networks.
		A)	TRUE
		B)	FALSE

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