| Chapter Outline (See related pages)
Why Do We Help?
1. Gaining Rewards, Avoiding Punishment - Social Exchange
- Internal Rewards
- Social Norms
2. Evolutionary Psychology - Kin Protection
- Reciprocity
3. Comparing and Evaluating Theories of Altruism 4. Genuine Altruism |
| | | When Will We Help?
1. Number of Bystanders - Noticing
- Interpreting
- Assuming Responsibility
- Revisiting Research Ethics
2. Helping When Someone Else Does 3. Time Pressures 4. Similarity |
| | | Who Will Help?
1. Personality Traits 2. Religious Faith |
| | | How Can We Increase Helping?
1. Undoing the Restraints on Helping - Reducing Ambiguity, Increasing Responsibility
- Guilt and Concern For Self-Image
2. Socializing Altruism - Teaching Moral Inclusion
- Modeling Altruism
- Attributing Helpful Behavior to Altruistic Motives
- Learning About Altruism
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| | | Personal Postscript: Taking Social Psychology Into Life
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