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Multiple Choice
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Read each question carefully and select the best answer.



1

Which of the following best reflects the difference between "mediated" and "mass" communication?
A)Mediated forms of communication are used by a wide range of individuals to create meaning.
B)Mass communication is used by a wide range of individuals to create meaning.
C)Mediated forms of communication are used primarily by professional communicators to share meaning.
D)All forms of mediated and mass communication are used only by professional communicators to share meaning with a large audience.
2

Which of the following terms best describes the nature of mass communication.
A)transactional
B)curvilinear
C)linear
D)conversational
3

One difference between mass communication and computer-mediated communication is
A)the use of e-mail.
B)originality of thought.
C)use of supporting material.
D)the amount of feedback.
4

This medium is considered to be the slowest in terms of getting information out to consumers.
A)newspapers
B)television
C)news magazines
D)the Internet
5

Which of the following statements illustrate how the media desensitizes us to violence?
A)Violent programming psychologically affects the viewer.
B)Violent programming creates stereotypes.
C)Violent programming sets the agenda for discussion.
D)Violent programming is decreasing.
6

Which of the following theories about the effects of mass media on our society would most likely be associated with the statement "the media pays more attention to certain topics and those topics are viewed as more important by consumers of the media"?
A)cultivation theory
B)gatekeeping theory
C)shaping culture theory
D)agenda setting theory
7

When the media determines that some information will reach the audience and other information will not, the media are acting as a(n)
A)agenda setter.
B)producer.
C)gatekeeper.
D)stakeholder.
8

Which of the following types of CMC is/are asynchronous?
A)e-mail
B)chat rooms
C)instant messaging
D)video teleconferencing
9

Which of the following statements accurately describes research on the nature of CMC interactions?
A)People ask more questions getting at the "inner self" when attempting to reduce uncertainty in face-to-face interactions. In CMC interaction questions are more superficial.
B)Impressions formed during CMC interactions are less detailed but stronger than impressions formed in face-to-face interactions.
C)The sharing of pictures (of oneself) in previously established work teams made groups more cohesive.
D)CMC is a functional alternative to face-to-face communication.
10

A gap is considered to exist between those who have availability to various forms of technology and those who do not. The term used to describe this gap is called the __________.
A)digital divide
B)technical divide
C)cultural divide
D)literacy divide







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