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Chapter Objectives
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1
Recite the mantra: "WHY are YOU telling US about THIS TOPIC in THIS MANNER?"
2
Determine topics on which you can speak with high credility.
3
State how your credibility relates to your topic, your audience, and the situation.
4
Define source credibility and understand its role in public presentations.
5
Recite four dimensions of source credibility.
6
Utilize methods of establishing credibility in your presentations.







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