This Issues in Communication narrative is designed to provoke individual thought or discussion about concepts raised in the chapter.

Danny O’Neill was an assistant sales manager at a Buick dealership by day and a college student by night. He worked hard on his speech, “How to Buy a Used Car without Losing Your Shirt.” Drawing on personal knowledge and experience he developed a carefully crafted, three-point outline with supporting materials under each point. He even found additional sources, more than were required for the assignment. Because he was so familiar with his topic, he practiced the speech only once.

But as soon as Danny began speaking, he knew he was in trouble. To ease his nervousness, he read his notes and avoided eye contact when he looked up. He heard his own voice racing through the speech in a monotone. Remembering past speech evaluations, Danny slowed his pace and gripped the lectern tightly to keep from fidgeting.

Danny’s instructor complimented him on the solid content and organization of the speech but noted his weak delivery skills, especially since this was his third speech in the class. The instructor gave Danny a C+. Danny felt this grade was unfair and decided to talk to the teacher about his performance and his grade.

Apply what you have learned about delivery and visual resources as you ponder and discuss the following questions: In what specific ways could Danny work to improve his vocal and bodily delivery skills? What visual resources would have been appropriate for this type of speech? Does Danny have a basis for requesting a higher grade? Which is more important in your mind, delivery or content?