Instructor's Supplements:

Instructors Manual Volume 1 ( 007320062X ) Contains an introductory section with guidelines for creating a course syllabus and using the Thompson and Strickland text and resources in the classroom as well as the print test bank for the 15e chapters.

Instructors Manual Volume 2 ( 007320059X ) Contains all the case notes for the 15 th edition case list.

Instructors Resource CD Rom (0073200638) Includes electronic files of both volumes of the IM, EZ test, and PowerPoint slides for the chapters which act as lecture outlines.

Videos (DVD: 0073200646; VHS: 0073200603 ) The video program pertains to the case list and includes videos to accompany the following 11 cases: JetBlue Airways, Competition in the MP3 Player Industry, Netflix, Krispy Kreme Doughnuts, eBay, Google, Harley-Davidson, Wal-Mart, Monsanto, Starbucks, and Merck-Vioxx.

The Business Strategy Game or GLO-BUS Simulation Exercises Either one of these text supplements involves teams of students managing companies in a head-to-head contest for global market leadership. Company co-managers have to make decisions relating to product quality, production, work force compensation and training, pricing and marketing, and financing of company operations. The challenge is to craft and execute a strategy that is powerful enough to deliver good financial performance despite the competitive efforts of rival companies. Each company competes in North America, Latin America, Europe-Africa, and Asia-Pacific.

With the Business Strategy Game, teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company's web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating.

With GLO-BUS, t eams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies.  Just as in the real-world, companies compete with a product line that consists of both entry-level and upscale, “multi-featured” digital cameras that are sold worldwide.

Online Learning Center ( www.mhhe.com/thompson15e ) is a website that follows the text chapter-by-chapter. OLC content is ancillary and supplementary germane to the textbook, as students read the book, they can go online to take self-grading quizzes, review material, or work through interactive exercises. OLCs can be delivered multiple ways – professors and students can access them directly through the textbook website, through PageOut, or within a course management system (i.e. WebCT, Blackboard, TopClass, or eCollege.) A Guide to Case Analysis is also available in the student center.

You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at www.mhhe.com/primis/online or 800-228-0634.

McGraw-Hill's EZ Test is a flexible and easy-to-use electronic testing program.   The program allows instructors to create tests from book specific items. It accommodates a wide range of question types and instructors may add their own questions.  Multiple versions of the test can be created and any test can be exported for use with course management systems such as WebCT, BlackBoard or PageOut.  EZ Test Online is a new service and gives you a place to easily administer your EZ Test created exams and quizzes online. The program is available for Windows and Macintosh environments.

Student's Supplements:

Case TUTOR : Available via Premium Content in the OLC only, Case TUTOR provides direction to students on analyzing cases. It includes a set of downloadable files containing assignment questions for all 32 cases in the text, plus analytically-structured “case preparation exercises” for 11 of the cases that prompt you to do the strategic thinking needed to arrive at solid answers to the assignment questions for that case. Doing a conscientious job of completing the case exercise for an assigned case will help you gain quicker command of and correctly apply the concepts and analytical techniques, thus giving you a big assist in doing good strategic analysis and coming up with pragmatic action recommendations. The 11 cases for which there is a case preparation exercise are indicated by the Case-TUTOR logo in the case listing section of the Table of Contents (the Case-TUTOR logo also appears on the first page of cases for which there is an exercise).

Case-TUTOR is FREE with the purchase of a new textbook when you use the unique code packaged with the book to download the software. Case-TUTOR must be used on a Windows-based PC loaded with Microsoft Excel (either the Office 2000 or Office 2003 versions).

Business Week Edition . Your students can subscribe to Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week's registration page to enter address information and set up their subscription. Students can now choose from receiving their subscription in print copy or digital format. To learn more about this option, please contact your sales representative. Business Week access code ISBN 0073530077.

Wall Street Journal Edition . Your students can subscribe to the Wall Street Journal for 15 weeks at a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ " handbook plus a subscription card shrink-wrapped with their new text. The subscription also gives students access to www.wsj.com .