Part I: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: The Managerial Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company's External Environment

Chapter 4: Evaluating a Company's Resources and Competitive Position

Section C: Crafting a Strategy

Chapter 5: Five Generic Competitive Strategies--Which One to Employ?

Chapter 6: Supplementing the Chosen Strategy: Other Important Strategy Choices

Chapter 7: Competing in Foreign Markets

Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations

Chapter 9: Diversification: Strategies for Managing a Group of Businesses

Chapter 10: Strategy, Ethics, and Social Responsibility

Section D: Executing the Strategy

Chapter 11: Building Building an Organization Capable of Good Strategy Execution

Chapter 12: Managing Internal Operations: Actions That Promote Better Strategy Execution

Chapter 13: Corporate Culture and Leadership: Keys to Good Strategy Execution

Cases

Section A: Crafting Strategy in Single-Business Companies

1. Whole Foods Market in 2006: Mission, Values, Strategy

2. Oliver's Market

3. JetBlue Airways: Can It Survive in a Turbulent Industry?

4. Competition in the Golf Equipment Industry

5. Dell, Inc. in 2006: Can Rivals Beat Its Strategy?

6. Competition in the MP3 Player Industry in 2005

7. Apple Computer

8. Netflix versus Blockbuster versus Video-on-Demand

9. easyCar.com

10. Smithfield Foods' Vertical Integration Strategy: Harmful to the Environment?

11. Zoe's Kitchen

12. Krispy Kreme Doughnuts in 2006: Is A Turnaround Possible?

13. Kodak at the Crossroads: Making the Transition from Film-Based to Digital Technology

14. Adam Aircraft

15. KRCB Television and Radio: The Canary In The Coal Mine?*

16. Western States Insurance

17. Ebay

18. Google in 2006: Can the Strategy Support the Lofty Stock Price?

19. Copperfield Books

20. Harley Davidson

Section B: Crafting Strategy in Diversified Companies

21. Adidas-Salomon

22. Procter & Gamble's Acquisition of Gillette

Section C: Executing Strategy and Strategic Leadership

23. Robin Hood

24. Dilemma at Devil's Den

25. Wal-Mart Stores, Inc. in 2006—Sustaining Growth and Combating Critics

26. Outback Steakhouse: The Quest for Excellence in Casual Dining

27. Moses at the Red Sea

28. Implementing Strategic Change: Monica Ashley's Experience

29. Starbucks Global Quest in 2006: Is the Best Yet to Come

30. TDC-Sunrise

Section D: Strategy, Ethics, and Social Responsibility

31. Merck and the Recall of Vioxx

32. Kimpton Hotels: Balancing Strategy and Environmental Sustainability