Introduction to Mass Communication Information Center: Overview


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	Student Edition
	Instructor Edition

Introduction to Mass Communication: Media Literacy and Culture, 4/e

Stanley J. Baran, Bryant College

Overview

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran's was the first university-level text to make media literacy central to its approach. The new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and new technologies such as WiFi, VoIP, and blogs.

Introduction to Mass Communication by Stanley J. Baran

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