Introduction to Mass Communication: Media Literacy and Culture, 4/e
Stanley J. Baran,
Bryant College
ISBN: 0072981237 Copyright year: 2006
What's New
Chapter 1 Mass Communication, Culture, and Mass Media and Chapter 2 Media Literacy and Culture have been combined to more seamlessly link the relationship between media, culture, and media literacy.
New Chapter 9 on videogames discusses at length these digitally-based games and their increasingly important role in how people spend their media time and entertainment money.
Chapter 2, Books, discusses ethical issues for media professionals and for citizens raised by the war on terror and the invasion and occupation of Iraq, including The Freedom to Read (Patriot Act).
New Concentration, Conglomeration, and Democracy boxes are integrated throughout the text.
Chapter 10, on the Internet, now includes a discussion on battling Spam and MoveOn.org.
Chapter 15, Global Media, includes a discussion on Telling Stories and Saving Lives, television for social change.
Chapter 14, Media Freedom, Regulations, and Ethics, includes coverage of anonymous sources and the war in Iraq, with discussions of the outing of Valerie Plame, Judith Miller/NY Times Weapons of Mass Destruction stories.
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2006 McGraw-Hill Higher Education