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Mass communication, mass media, and the culture that shapes us (and that we shape) are inseparable. After studying this chapter you should
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| 1. know the definitions of communication, mass communication, mass media, and culture. |
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| 2. understand the relationships among communication, mass communication, culture, and those who live it. |
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| 3. have a basis for evaluating the impact of technology and economics on those relationships. |
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| 4. be aware of the scope and nature of the different mass media industries. |
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| 5. have a broad overview of current trends in mass communication, especially concentration of ownership and conglomeration, globalization, audience fragmentation, hypercommercialism, and convergence. |
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| 6. be familiar with the development of written and mass-mediated communication. |
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| 7. understand the relationship between communication and culture. |
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| 8. understand the relationship between literacy and power. |
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| 9. recognize how technologies change the cultures that use them. |
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| 10. recognize how mass media technologies have changed the cultures that use them. |
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| 11. understand media literacy. |
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| 12. possess the basis for developing good media literacy skills. |
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| 13. be encouraged to practice media literacy. |