Please click on the circle that corresponds to the correct answer. Answer all the questions on the page before pressing the "Submit" button to have your quiz graded.
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1 | |
When a message is transformed into an understandable sign and symbol system, the process is referred to as |
| | A) | interpretation. |
| | B) | encoding. |
| | C) | noise. |
| | D) | decoding. |
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2 | |
Television executives wait days, weeks, even months for the ratings of new programs. This is an example of |
| | A) | feedback. |
| | B) | direct feedback. |
| | C) | inferential feedback. |
| | D) | indirect feedback. |
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3 | |
The static on your cell phone that interferes with your ability to hear directions to the restaurant is called what in the communication process |
| | A) | noise. |
| | B) | decoding breakdown. |
| | C) | feedback. |
| | D) | encoding interference. |
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4 | |
Culture is socially constructed and maintained through communication. It |
| | A) | limits as well as liberates us. |
| | B) | defines our realities. |
| | C) | shapes the way we think, feel, and act. |
| | D) | All the above are correct. |
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5 | |
What percentage of his/her waking hours does the average person spend consuming mass media content? |
| | A) | 45% |
| | B) | 55% |
| | C) | 65% |
| | D) | 75% |
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6 | |
What is the worldwide Internet population? |
| | A) | 66 million |
| | B) | 500 million |
| | C) | 1 billion |
| | D) | 634 million |
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7 | |
When rap performers include brand names in their lyrics in exchange for cash, this is an example of: |
| | A) | hypercommercialism |
| | B) | concentration of ownership |
| | C) | globilization |
| | D) | convergence |
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8 | |
In what way(s) do critics say concentration and conglomeration affect American democracy? |
| | A) | The focus on profit has led news media to concentrate less on foreign news and more on celebrity news. |
| | B) | Corporate media shapes the news to serve its own political agendas. |
| | C) | Corporate media relies on official government sources for news more than on conducting its own investigations. |
| | D) | All the above are correct. |
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9 | |
The ability to effectively and efficiently comprehend and use written symbols is referred to as |
| | A) | literacy. |
| | B) | alliteracy. |
| | C) | illiteracy. |
| | D) | literature. |
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10 | |
The cultural impact of Gutenberg's printing press was |
| | A) | written communication became available to the masses. |
| | B) | new ideas spread throughout culture. |
| | C) | history could be preserved. |
| | D) | All the above are correct. |
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11 | |
A media literate person should know about the conventions of media because |
| | A) | they attract our attention to credible genres. |
| | B) | they help us to think critically about content. |
| | C) | they provide cues to the internal language of media. |
| | D) | they help us direct our meaning making. |
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12 | |
When someone argues that lyrics in popular music causes others to become aggressive, this is an example of |
| | A) | media literacy skills. |
| | B) | multiple points of access. |
| | C) | third person effect. |
| | D) | first person effect. |
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13 | |
Geraldo Rivera, the journalist, talk show host, and showman, is an example of |
| | A) | mixing production values. |
| | B) | developing heightened expectations of media content. |
| | C) | mixing genre conventions. |
| | D) | All the above are correct. |
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14 | |
The ability to effectively and efficiently comprehend and use mass media content is |
| | A) | media awareness. |
| | B) | media literacy. |
| | C) | moral reasoning. |
| | D) | media alliteracy. |
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15 | |
You enjoyed the movie The Day After Tomorrow as a sci-fi thriller, as a melodramatic disaster movie, and as a political statement about global warming. This is an example of using |
| | A) | media literacy skills. |
| | B) | multiple points of access. |
| | C) | media sophistication. |
| | D) | moral reasoning. |
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