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Newspapers were at the center of our nation's drive for independence and have a long history as the people's medium. The newspaper was also the first mass medium to rely on advertising for financial support, changing the relationship between audience and media from that time on. After studying this chapter you should
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| 1. be familiar with the history and development of the newspaper industry and the newspaper itself as a medium. |
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| 2. understand how the organizational and economic nature of the contemporary newspaper industry shapes the content of newspapers. |
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| 3. understand the relationship between the newspaper and its readers. |
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| 4. be familiar with changes in the newspaper industry brought about by emerging technologies and how those alterations may affect the medium's traditional role in our democracy. |
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| 5. possess improved newspaper-reading media literacy skills, especially in interpreting the relative placement of stories and use of photos. |