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Multiple Choice Quiz
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1

This one-page news sheet about specific events in 17th century Europe is considered the earliest form of a "newspaper". They were called
A)Acta Diurna.
B)broadsides.
C)diurnals.
D)corantos.
2

The first daily newspaper published in Colonial America was
A)Publick Occurrences Both Foreign and Domestick.
B)the New York Weekly Journal.
C)the Pennsylvania Gazette.
D)the New-England Courant.
3

The New York Sun is an example of
A)a penny press newspaper
B)the first African American newspaper.
C)John Peter Zenger's newspaper.
D)the newspaper published by James and Benjamin Franklin.
4

The first wire service in the United States began operations in 1856 and was called
A)United Press.
B)International News Service.
C)Associated Press.
D)New York Associated Press.
5

Yellow journalism is characterized by
A)the quest for a higher educated readership.
B)sensational sex, crime, and disaster news.
C)a focus on political news.
D)All the above are correct.
6

How many newspapers are sold daily in the United States?
A)90 million
B)25 million
C)55 million
D)4 million
7

Which one of the following newspapers is the oldest national daily newspaper?
A)Wall Street Journal
B)Christian Science Monitor
C)USA Today
D)New York Times
8

Which newspaper is considered the "nation's newspaper of record"?
A)Wall Street Journal
B)Washington Post
C)USA Today
D)New York Times
9

Some 35 Spanish-language daily newspapers are published in the United States. These are examples of
A)the alternative press.
B)commuter papers.
C)the ethnic press.
D)the dissident press.
10

How much of the overall revenue spent on advertising in the United States is spent with newspapers?
A)45%
B)55%
C)60%
D)70%
11

All of the following are one of the biggest advertisers in newspapers EXCEPT
A)computer companies.
B)automotive dealers.
C)retail stores.
D)food companies.
12

Which are altering the nature of newspapers and its relationship with readers?
A)hypercommercialism
B)convergence
C)civic journalism
D)All the above are correct.
13

When newspapers place advertising on the front page, it is an example of
A)civic journalism.
B)convergence.
C)hypercommercialization.
D)All the above are correct.
14

What is functional displacement?
A)when newspapers actively engage the community in the reporting of important civic issues
B)when a newspaper establishes a group of citizens to advise them on missed opportunities for coverage
C)an in-depth, long-running series of stories on an important community issue
D)when the functions of an existing medium are performed more efficiently by a newer medium
15

What percentage of 25-34 year olds read a newspaper?
A)50%
B)20%
C)70%
D)10%







Baran Intro to Mass Comm OLCOnline Learning Center

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