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No one is neutral about television. We either love it or hate it. Many of us do both. The reason is that it is our most ubiquitous and socially and culturally powerful mass medium. After studying this chapter you should
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| 1. be familiar with the history and development of the television industry and television itself as a medium. |
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| 2. understand in detail how television programs move from concept to broadcast. |
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| 3. recognize how the organizational and economic nature of the contemporary television industry shapes the content of television. |
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| 4. understand the relationship between television and its viewers. |
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| 5. be aware of new and emerging video technologies and their potential impact on the television industry and its audience. |
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| 6. have a clearer concept of the digital television "revolution." |
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| 7. possess improved television-viewing media literacy skills, especially in recognizing staged news and testing your personal level of control over your viewing. |