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1 | |
When was regular television broadcasting first introduced to the public? |
| | A) | 1959 |
| | B) | 1939 |
| | C) | 1927 |
| | D) | 1941 |
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2 | |
After the quiz show scandal, the networks changed from single advertiser-sponsored programs to |
| | A) | spot commercial sales. |
| | B) | time slot sales. |
| | C) | public service announcements. |
| | D) | affiliate sponsorships. |
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3 | |
How did Lucille Ball change the business and look of television? |
| | A) | She made demands, reselling in filmed reruns being possible. |
| | B) | She helped move the television industry from New York to Hollywood. |
| | C) | She showed the industry that weekly series could be produced relatively quickly and cheaply. |
| | D) | All the above are true. |
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4 | |
Sen. Joseph McCarthy, whose lies and hypocrisy fueled what is referred to as McCarthyism and the red scare, was exposed by which television news broadcast? |
| | A) | NBC's Huntley Brinkley Report |
| | B) | ABC's Barbara Walters World News Tonight |
| | C) | CBS's Edward R. Murrow See It Now |
| | D) | PBS's Leher Newshour |
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5 | |
What are overnights in terms of television ratings? |
| | A) | ratings based on a national sample that are computed and reported every two weeks |
| | B) | computations based on the 70 largest markets |
| | C) | the viewing periods in February, May, July, and November |
| | D) | instant ratings gathered from homes in several major urban centers |
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6 | |
A. C. Nielsen Company measures television viewing four times a year. These ratings periods are known as |
| | A) | sweeps periods. |
| | B) | ratings periods. |
| | C) | marketing surveys. |
| | D) | market research. |
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7 | |
How many households in the U.S. have more than one television set? |
| | A) | 99.9% |
| | B) | 50% |
| | C) | 76% |
| | D) | 66% |
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8 | |
Who watches the most television every day? |
| | A) | the average female |
| | B) | the average teen |
| | C) | the average child |
| | D) | the average male |
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9 | |
What was the average cost of a 30-second spot during the 2004 Super Bowl? |
| | A) | $1 million |
| | B) | $500,000 |
| | C) | $5.3 million |
| | D) | $2.5 million |
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10 | |
A television is on for an average of ______ a day in each U.S. household. |
| | A) | 5 hours |
| | B) | 7 hours 44 minutes |
| | C) | 6 hours |
| | D) | 3 hours 30 minutes |
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11 | |
What does it mean when a network offers a "put"? |
| | A) | A producer can pitch his/her idea. |
| | B) | A network will air at least two or three episodes. |
| | C) | A guarantee the network approves the script and will order 13 episodes. |
| | D) | A deal that guarantees the producer that the network will order at least a pilot or pay a hefty fine. |
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12 | |
With the aid of their remote controls, viewers are able to watch several television programs at a time. This is known as |
| | A) | zapping. |
| | B) | zipping. |
| | C) | grazing. |
| | D) | cruising. |
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13 | |
What was the best selling DVD in 2003? |
| | A) | Family Guy, seasons 1 and 2 |
| | B) | Finding Nemo |
| | C) | Lord of the Rings: Two Towers |
| | D) | Harry Potter and the Chamber of Secrets |
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14 | |
What is WebTV? |
| | A) | It puts television on the Internet. |
| | B) | It turns a television set into a computer screen. |
| | C) | It permits access to the Internet. |
| | D) | It streams video onto the Internet. |
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15 | |
Re-creating or enhancing a television news event is called |
| | A) | news simulation. |
| | B) | news showmanship. |
| | C) | news staging. |
| | D) | news enhancement. |
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