(See related pages)
It is not an overstatement to say that the Internet and World Wide Web have changed the world, not to mention all the other mass media. In addition to being powerful communication media themselves, the Net and the Web sit at the center of virtually all the media convergence we see around us. After studying this chapter you should
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| 1. be familiar with the history and development of the Internet and World Wide Web. |
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| 2. recognize the potential cultural value of the Internet and World Wide Web and the implications of Web censorship and commercialization of the Internet. |
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| 3. understand how the organizational and economic nature of the contemporary Internet and World Wide Web industries shapes their content. |
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| 4. recognize alterations in the nature of mass communication made possible by the Internet and World Wide Web. |
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| 5. develop an awareness of a number of social and cultural questions posed by the Internet, World Wide Web, and related emerging technologies. |
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| 6. understand the relationship between these new media and their various users and audiences. |
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| 7. possess improved Internet and World Wide Web media literacy skills, especially in protecting your privacy and reflecting on the Net's double edge of (potentially) good and troublesome change. |