(See related pages)
Books were the first mass medium and are, in many ways, the most personal. They inform and entertain. They are repositories of our pasts and agents of personal development and social change. Like all media, they mirror the culture. After studying this chapter you should
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| 1. be familiar with the history and development of the publishing industry and the book itself as a medium. |
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| 2. recognize the cultural value of books and the implications of censorship for democracy. |
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| 3. understand how the organizational and economic nature of the contemporary book industry shapes the content of books. |
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| 4. be a more media literate consumer of books, especially in recognizing their uniqueness in an increasingly mass-mediated world. |