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1		The first book printed in Colonial America was
			A)	Poor Richard's Almanack.
			B)	The Whole Booke of Psalms.
			C)	The Gutenberg Bible.
			D)	Common Sense.
2		The reason(s) why book publishing flourished in America in the 1860s was
			A)	the increased demand for books.
			B)	the popularity of novels.
			C)	technological advances.
			D)	A and C
3		What is the reason historians believe chained Bibles existed?
			A)	to ensure that reading and interpreting their content would be supervised and controlled
			B)	to ensure that the Bible would reach as many people as possible
			C)	to ensure that the Bible would remain only in the hands of the elite
			D)	to ensure that the Bible would pass from generation to generation
4		Dime novels, which attracted many new readers in the 1800s, are important to the history of book publishing in America because
			A)	they democratized books and turned them into a mass medium.
			B)	they concentrated on frontier and adventure stories.
			C)	they were the first books to be advertised in newspapers.
			D)	All the above are correct.
5		Why are books seen as a powerful cultural force?
			A)	Books provide a perspective on the past.
			B)	Books are an important source of personal development.
			C)	Books are an important cultural repository.
			D)	All the above are correct.
6		By 1900, what percentage of the American population could read?
			A)	90%
			B)	75%
			C)	60%
			D)	50%
7		What is the role of the publisher and the book publishing industry when attempts are made at censoring books?
			A)	Publishers should ignore censors and thereby diminish their importance.
			B)	Publishers should strongly argue that free speech be protected and encouraged.
			C)	Publishers should comply with the demands of censors out of concern for profit making.
			D)	Publishers should sue censors because attempts to suppress books are a violation of the First Amendment.
8		In 2003, U.S. book sales reached $27.8 billion. This represents a ________ over the previous year.
			A)	5% increase
			B)	5% decrease
			C)	10% decrease
			D)	10% increase
9		Although paperbacks were sold in America beginning in the late 1930s, they did not surpass hardcover book sales until
			A)	1950.
			B)	1960.
			C)	1970.
			D)	1980.
10		A positive aspect of conglomeration within the book publishing industry is
			A)	the price of books will continue to decline.
			B)	big companies can attract better authors.
			C)	product quality will continue to improve because larger companies hire more editors.
			D)	big companies can afford to publish books without regard for profit.
11		The staggering increase in the number of new titles released each year can be attributed in large part to what forms of books?
			A)	e-publishing
			B)	e-books and d-books
			C)	d-books and POD
			D)	paperbacks
12		Stories that unfold serially through e-mails, instant messaging, and Web sites are called
			A)	POD's.
			B)	PDA's.
			C)	DEN's.
			D)	e-books.
13		The average price of an adult fiction hardcover books is approximately
			A)	$29.
			B)	$15.
			C)	$30.
			D)	$25.
14		Today, most Americans buy books from
			A)	chain bookstores.
			B)	the Internet.
			C)	independent bookstores.
			D)	Amazon.com.
15		What is the significance of the Harry Potter book series?
			A)	The series interests both young people and adults.
			B)	With each new installment, there is a reverse in the decline of reading by young people.
			C)	The series is written well and thoughtful.
			D)	All the above are correct.