Please click on the circle that corresponds to the correct answer. Answer all the questions on the page before pressing the "Submit" button to have your quiz graded.
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1 | |
Another name for public relations professionals is |
| | A) | snake oil salesmen. |
| | B) | hucksters. |
| | C) | flacks. |
| | D) | deceivers. |
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2 | |
Who was the first presidential press secretary? |
| | A) | Andrew Jackson |
| | B) | Amos Kendall |
| | C) | William Jennings Bryant |
| | D) | William McKinley |
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3 | |
A pseudo-event is |
| | A) | an event staged specifically to attract public attention. |
| | B) | The Boston Tea Party. |
| | C) | a campaign to thwart the Stamp Act. |
| | D) | All the above are correct. |
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4 | |
What did the Declarations of Principles argue? |
| | A) | Public relations practitioners should be purveyors of publicity, not providers of information. |
| | B) | Public relations practitioners should be providers of information, not purveyors of publicity. |
| | C) | Public relations practitioners should only distribute press releases. |
| | D) | Public relations practitioners should assist reporters. |
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5 | |
The first large-scale public relations effort in this country was |
| | A) | a campaigns to improve the image of the Pennsylvania Railroad. |
| | B) | an image campaign to build interest in Henry Ford's automobiles. |
| | C) | efforts to shape public opinion following the nation's entry into World War I. |
| | D) | All the above are correct. |
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6 | |
The books The Hucksters and The Man in the Gray Flannel Suit are important because |
| | A) | they showed Americans the inner workings of the public relations industry. |
| | B) | as popular movies, they were used to overcome U.S. isolationism in World War II. |
| | C) | they provided readers with a highly negative picture of the public relations industry. |
| | D) | they were later made into movies, and, thus, broadened the scope of negative publicity for railroad companies. |
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7 | |
Which factors influenced the way the role of public relations in American society? |
| | A) | increasing corruption in American government |
| | B) | growth of the middle class |
| | C) | urbanization |
| | D) | All the above are correct. |
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8 | |
Public relations professionals interact with which groups? |
| | A) | employees |
| | B) | stockholders |
| | C) | customers |
| | D) | All the above are correct. |
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9 | |
What is lobbying? |
| | A) | directly interacting to influence elected officials or government regulators and agents |
| | B) | protesting in Washington, D.C. about a particular cause |
| | C) | the enhancement of communication between investor-owned companies and their shareholders |
| | D) | performing a specific set of services for a client for a specific and prearranged fee |
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10 | |
Which percentage of U.S. companies has public relations departments? |
| | A) | 95% |
| | B) | 80% |
| | C) | 70% |
| | D) | 50% |
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11 | |
What is a focus group? |
| | A) | small groups of a targeted public who are interviewed for research |
| | B) | a group of people chosen to be finalists for the next reality show |
| | C) | a group chosen as the best of the best |
| | D) | a group of people who want to go into public relations |
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12 | |
Minority relations is an aspect of public relations. It is |
| | A) | a type of public affairs work that focuses on government agencies. |
| | B) | public relations people offering advice to an organization's management concerning policies regarding underage clients. |
| | C) | public affairs activities directed toward specific racial minorities. |
| | D) | All the above are correct. |
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13 | |
A creative specialist |
| | A) | is the public relations professional who works most closely with a client. |
| | B) | provides the client with advice on how best to use the various media. |
| | C) | lobbies government officials for policies in the client's interest. |
| | D) | is anyone who works in meeting the communication needs of the client. |
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14 | |
The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as |
| | A) | viral marketing. |
| | B) | integrated marketing communications. |
| | C) | satellite-delivered media. |
| | D) | video news conferences. |
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15 | |
According to industry insiders and outsiders, what percentage of the stories we read in the newspaper or see on television originate either entirely or partially from a public relations operation? |
| | A) | 10 to 20% |
| | B) | 30 to 40% |
| | C) | 50 to 90% |
| | D) | less than 10% |
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