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1		Which are examples of the earliest advertising?
			A)	Babylonian merchants hiring barkers to shout out goods and prices
			B)	siquis
			C)	shopbills
			D)	All the above are correct.
2		Which company paid someone to paint ads on public sidewalks to advertise a new product?
			A)	Speedo
			B)	IBM
			C)	MasterCard
			D)	ABC
3		The need to reach more consumers than local newspaper readership provided gave rise to the
			A)	arrival of brands.
			B)	magazine advertising.
			C)	advertising agency.
			D)	radio advertising.
4		The typical person sees how many advertising messages each day?
			A)	3,000
			B)	4,000
			C)	2,000
			D)	1,000
5		All of the following contributed to the rise of advertising in the late 1800s EXCEPT
			A)	development and use of the telephone.
			B)	development of the railroad that facilitated interstate commerce.
			C)	the rise in national news magazines that accepted advertising.
			D)	the large influx of immigrants allowed for a larger labor force.
6		What did N.W. Ayer & Sons do for clients that Volney Palmer's advertising agency did not do?
			A)	place their ads in newspapers and magazines
			B)	plan the campaign and create the ads
			C)	develop promotions for new products like coupons and in-store demonstrations
			D)	provide public relations in addition to advertising functions
7		All of the following moved the advertising industry to establish professional standards of conduct EXCEPT
			A)	codes of ethics developed by newspapers that included types of acceptable and unacceptable ads for publication.
			B)	abuses of claims in ads for patent medicines.
			C)	muckraker examination of big business.
			D)	establishment of the Federal Trade Commission.
8		The ad says that driving a Volvo makes you four times safer should you get in a head-on collision than any other vehicle on the road today thanks to Volvo's patented design. This is an example of what type of advertising message?
			A)	soft sell
			B)	hard sell
			C)	emotional sell
			D)	family values sell
9		What are blink ads?
			A)	10-second spots
			B)	30-second spots
			C)	60-second spots
			D)	1-second spots
10		The vast majority of television commercials are
			A)	10 seconds.
			B)	15 seconds.
			C)	30 seconds.
			D)	60 seconds.
11		Advertising frequently is criticized for
			A)	demeaning culture.
			B)	exploiting children.
			C)	intruding into our lives.
			D)	All the above are correct.
12		Which department in a typical advertising agency decides where and when to place ads as well as buys the time and/or space?
			A)	market research
			B)	creative department
			C)	media department
			D)	account management
13		Which organization was established in 1972 to allow the ad industry to self-regulate against deceptive advertising?
			A)	the Federal Trade Commission (FTC)
			B)	the National Advertising Review Board (NARB)
			C)	the Television Advertising Bureau (TVB)
			D)	the Audit Bureau of Circulations (ABC)
14		Which medium do consumers rate as most influential and most persuasive?
			A)	television
			B)	newspapers
			C)	radio
			D)	Internet
15		A character in a television rerun, who once was eating an unbranded cookie, now is munching on an Oreo. This is an example of
			A)	an interstitial ad.
			B)	cyberadvertising.
			C)	morphing.
			D)	contextual advertising.