 | Chapter Checklist
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After reading this chapter, you should be able to:
- Differentiate between manifest and latent content in content analysis.
- Explain the basic processes for conducting a content analysis.
- Identify appropriate uses of interaction analysis.
- Explain the basic processes for conducting a research study using interaction analysis.
- Assess the appropriateness and adequacy of a category scheme.
- Identify suitable texts or messages to be coded and analyzed.
- Reliably identify units of analysis.
- Reliably apply the coding scheme.
- Assess the validity of a coding scheme.
- Assess the utility of the coding results with respect to the research questions and hypotheses.
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