CONTENT ANALYSIS What Content Can Be Analyzed? DESIGN CHECK: Content Analyzing Media Messages The Content Analysis Process TRY THIS! Identifying Themes of Freshman Socialization Interpreting the Coding Results DESIGN CHECK: How Did the Researcher Perform the Content Analysis? Computers and Content Analysis Strengths of Content Analysis Research AN ETHICAL ISSUE: Taking Content Out of Context Limitations of Content Analysis Research
INTERACTION ANALYSIS Gathering and Preparing the Interaction for Coding Coding the Interaction Analyzing and Interpreting the Coding Strengths of Interaction Analysis Limitations of Interaction Analysis
DESIGN CONSIDERATIONS
SUMMARY
KEY TERMS
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