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Burgelman Strategic Dynamics
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Student Edition
Instructor Edition
Strategic Dynamics: Concepts and Cases
Robert A. Burgelman, Stanford University
Andrew S. Grove, Stanford University and Intel Corporation
with Philip E. Meza, Stanford University

ISBN: 0073122653
Copyright year: 2006

Table of Contents


Preface

Part I: Introduction - Industry Context and Key Themes

Chapter One: Evolution of the Information Technology Industry
  1. Introduction

  2. The Microchip Matures

  3. Compounding Confluence - Take I: The Internet and Ecommerce

  4. Compounding Confluence - Take II: Saving or Sinking Software

  5. Convergence or Collision - Take I: Computing Meets Cellular Phone and Consumer Electronics

  6. Convergence or Collision - Take II: Do Digits Defeat Pen and Plastic?

  7. Convergence or Collision - Take III: IP Meets Telephony
Chapter Two: Three Key Themes
  1. Introduction

  2. Theme I: Strategy and Strategic Dynamics

  3. Theme II: Strategy Versus Action

  4. Theme III: Industry Change and Corporate Transformation

  5. Conclusion
Part II - The Microchip Matures
  1. Case 1-1: "Intel Corporation (A): The DRAM Decision"

  2. Case 1-2: "Intel Corporation in 1999"

  3. Case 1-3: "Inside Microsoft: The Untold Story of How the Internet Forced Bill Gates to Reverse Course"
Part III: Compounding Confluence - Take I: The Internet and Ecommerce
  1. Case 2-1: "Netscape Communications Corporation in 1997"

  2. Case 2-2: "AOL: The Emergence of an Internet Media Company"

  3. Case 2-3: "Amazon.com: Evolution of the e-Tailer"
Part IV: Compounding Confluence - Take II: Saving or Sinking Software
  1. Case 3-1: "BEA Systems, Inc. in 2003: Reaching for the Next Level"

  2. Case 3-2: "The Open Source Software Challenge in 2001"

  3. Case 3-3: "MySQL Open Source Database in 2004"
Part V: Convergence or Collision - Take I: Computing Meets Cellular Phone and Consumer Electronics
  1. Case 4-1: "Intel Beyond 2003: Looking for its Third Act"

  2. Case 4-2: "Nokia Beyond 2003: A Mobile Gatekeeper?"

  3. Case 4-3: "Samsung Electronics in 2004: Conquering the Wireless Digital World"

  4. Case 4-4: "The New New HP in 2004 (A): Leading Strategic Integration"

  5. Case 4-5: "The New New HP in 2004 (B): Winning in the Core Business"
Part VI: Convergence or Collision - Take II: Do Digits Defeat Pen and Plastic?
  1. Case 5-1: "Electronic Arts in 2002"

  2. Case 5-2: "Disney in a Digital World: Disney in 2001 - Distributing the Mouse"

  3. Case 5-3: "Disney in a Digital World (D): A Digital Decade?: Disney in 2003 and Beyond"

  4. Case 5-4: "Universal Music Group in 2003"
Part VII: Convergence of Collision - Take III: IP Meets Telephony
  1. Case 6-1: "The U.S. Telecommunications Industry (B): 1996-1999"

  2. Case 6-2: "Slouching Toward Broadband: Revisited in 2005"

  3. Case 6-3: "Hanging Up the (Old) Phone: IP Communications in 2004"


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