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  • People are not very good at taking medical advice.
    • Patients may fail to show up for scheduled appointments, not follow diets or not give up smoking, or discontinue medication during treatment.
    • In some cases, they fail to take prescribed medicine at all.
  • Noncompliance is sometimes the result of psychological reactance.
    • Reactance is a negative emotional and cognitive reaction that results from the restriction of one's freedom.







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