 | Study Page
(See related pages)
- In survey research, a sample of people is chosen to represent some larger group.
- The sample is asked a series of questions about their behavior, thoughts, or attitudes.
- Even a very small sample can predict how a larger group would respond.
- Survey research has several potential pitfalls.
- If the sample is not representative, the survey will have little meaning.
- People may respond inaccurately if the survey includes loaded questions.
- Survey respondents may not want to admit to socially undesirable attitudes.
|
|