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Chapter Objectives
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The following are the main learning objectives from this chapter. To help you coordinate your studies, these objectives are organized into sub-sections (4-1, 4-2, etc.) and listed with the relevant page numbers from the textbook.
Objective 4-1

Understand what rhetoric is.

  • Recognize that the "rhetorical force" of language, as detailed here, refers to the way in which arguments can win agreement without actually providing reasons for that agreement.
  • Recognize the difference between the logical force of a good argument and the psychological force of mere rhetoric.
Objective 4-2

Understand how rhetorical devices can present distorted descriptions of objects, persons, and ideas.

  • Recognize the many functions of euphemisms and dysphemisms.
  • Realize that even neutral language can function as euphemistic or dysphemistic.
  • Learn to spot the distortions that can lurk among rhetorical comparisons, rhetorical definitions, and rhetorical explanations.
  • See the rhetorical impact of stereotypes.
Objective 4-3

Understand how rhetorical devices can suggest claims without making those claims overtly.

  • Spot innuendo.
  • Learn to identify loaded questions.
Objective 4-4

Understand and learn to identify the rhetorical techniques with which claims are made to appear either stronger or weaker than they really are.

  • Learn what a weaseler is and how it works its effects.
  • Understand the potential for deception inherent in a downplayer.
Objective 4-5

Understand how rhetorical devices may try to obviate the need for argument altogether.

  • Understand what horselaugh and hyperbole are and how they effectively refute or silence a claim without actually arguing against it.
  • Understand what a proof surrogate is.







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