The following are the main learning objectives from this chapter. To help you coordinate your studies, these objectives are organized into sub-sections (4-1, 4-2, etc.) and listed with the relevant page numbers from the textbook.
Objective 4-1
Understand what rhetoric is.
Recognize that the "rhetorical force" of language, as detailed here, refers to the way in which arguments can win agreement without actually providing reasons for that agreement.
Recognize the difference between the logical force of a good argument and the psychological force of mere rhetoric.
Objective 4-2
Understand how rhetorical devices can present distorted descriptions of objects, persons, and ideas.
Recognize the many functions of euphemisms and dysphemisms.
Realize that even neutral language can function as euphemistic or dysphemistic.
Learn to spot the distortions that can lurk among rhetorical comparisons, rhetorical definitions, and rhetorical explanations.
See the rhetorical impact of stereotypes.
Objective 4-3
Understand how rhetorical devices can suggest claims without making those claims overtly.
Spot innuendo.
Learn to identify loaded questions.
Objective 4-4
Understand and learn to identify the rhetorical techniques with which claims are made to appear either stronger or weaker than they really are.
Learn what a weaseler is and how it works its effects.
Understand the potential for deception inherent in a downplayer.
Objective 4-5
Understand how rhetorical devices may try to obviate the need for argument altogether.
Understand what horselaugh and hyperbole are and how they effectively refute or silence a claim without actually arguing against it.
Understand what a proof surrogate is.
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