Persuasion via Rhetoric Quiz III


1		is language used to persuade or influence beliefs or attitudes, rather than to prove a claim logically


2		and are words or phrases that manipulate their emotive force to encourage us to take a certain perspective on some subject.


3		are rhetorical techniques.


4		and replace one expression with another that carries, respectively, more positive or more negative associations.


5		A links our feeling about a thing to the thing we compare it to: "He had a laugh like an old car trying to start."


6		A uses loaded language while ostensibly trying to clarify a term: "Animals are our fellow conscious beings."


7		use loaded language while pretending merely to tell the reason for an event: "She smiled at you so she'd have an edge when you hand out raises."


8		are often involved when someone lumps people under one name or description.


9		belongs among those techniques that employ not certain words but ordinary features of linguistic communication.


10		Whereas every question rests on assumptions, a rests on unwarranted or unjustified assumptions.


11		When the persuasive device aims at shielding a claim from criticism by qualifying it, we may call that device a .


12		A is a rhetorical move to make something seem less important than it really is.


13		means exaggeration.


14		Suppose a claim comes to you with no support except for the speaker's assurance that some support exists: this assurance takes the name of .