(See related pages)
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| Building Credibility Factors of Credibility Types of Credibility Enhancing Your Credibility |
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| Using Evidence How Evidence Works: A Case Study Tips for Using Evidence |
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| Reasoning Reasoning from Specific Instances Reasoning from Principle Causal Reasoning Analogical Reasoning Fallacies |
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| Appealing to Emotions What Are Emotional Appeals? Generating Emotional Appeal Ethics and Emotional Appeal |
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| Sample Speech with Commentary |