Broadcasting, Cable, the Internet, and Beyond: An Introduction to Electronic Media, 6/e
Joseph R. Dominick,
University of Georgia Fritz Messere,
State University of New York - Oswego Barry L. Sherman,
Deceased
ISBN: 0073135801 Copyright year: 2008
Table of Contents
Part I: Foundations Introduction
Chapter 1: History of Broadcast Media
Chapter 2: History of Cable, Home Video and the Internet
Chapter 3: Audio and Video Technology Part II: How It Is
Chapter 4: Radio Today
Chapter 5: Television Today
Chapter 6: The Internet and New Media Part III: How It's Done
Chapter 7: The Business of Broadcasting, Satellite, and Cable
Chapter 8: Radio Programming
Chapter 9: Television Programming Part IV: How It's Controlled
Chapter 10: Rules and Regulations
Chapter 11: Self-Regulation and Ethics Part V: What It Does
Chapter 12: Ratings and Audience Feedback
Chapter 13: Effects
Chapter 14: The International Scene
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2008 McGraw-Hill Higher Education