Broadcasting, Cable, the Internet, and Beyond: An Introduction to Electronic Media, 6/e
Joseph R. Dominick,
University of Georgia Fritz Messere,
State University of New York - Oswego Barry L. Sherman,
Deceased
ISBN: 0073135801 Copyright year: 2008
What's New/Feature Summary
New material in this sixth edition includes an expanded discussion about digital television technology as well as satellite TV, satellite radio and new terrestrial digital radio (Chapter 3); new discussions about multiple platform delivery of media and information about ipods and podcasting (3 and 6); new radio formats (4 and 8); changes in television industry structure (5); an expanded discussion about cable and internet advertising (7); and "Local People Meter" methods and methodology of internet rating companies (12).
Updated information in the sixth edition covers the usage, advertising revenue, and growth of Google and iTunes (Chapter 6); discussion of DVDs and DVRs (2); expanded discussion of the FCC's indecency regulation (10); media effects on the political process (13); and electronic media systems in the UK, Canada, China and Kenya (14).
Four types of boxes offer additional insights on key issues, events, individuals, and ethical questions.
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2008 McGraw-Hill Higher Education