After reading Chapter 3, you should know and understand: - the journalist's responsibility to be objective, truthful, and fair;
- the five news reporting essentials: who, what, when, where, and why (the Five W's);
- how to structure a story using the inverted pyramid format so the key facts come first;
- how to write a basic news lead and a variety of other kinds of leads so your opening paragraphs work in the most informative and appealing way;
- how to structure and shape the body of your story, from beginning to middle to end;
- what you need to consider when you rewrite;
- what your editor needs and wants from you;
- what it takes to meet a news deadline, and its importance; and
- what the AP Style is all about, and why it is important.
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