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| Advertising | ||
| Advertising Age | ||
| This is the official web site of the publication of the industry leader in the field of advertising. This publication tracks trends in advertising and is intended for advertisers and advertising agencies, but it can also be useful for anyone studying ads. Pages are dedicated to global advertising news, Hispanic marketing, and a weekly update of their print issue. This website is very thorough and has full text articles, data, and online polls free for everyone, with even more access to data for paid subscribers. ( http://adage.com/ ) | ||
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| Advertising Glossary | ||
| "AdvertisingGlossary.net provides information on over 3,000 Advertising Terms. Use this site to find out definitions of particular terms related to advertising and to find out what they mean." ( http://www.advertisingglossary.net/ ) | ||
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| Advertising World | ||
| Sponsored by the Department of Advertising and Public Relations at the University of Texas at Austin, Advertising World is billed as the "ultimate marketing directory." Visitors to the site will see over eight topics listed, each with links to information, articles, and organizations. Topics include books on advertising, consumer psychology, children's advertising, subliminal advertising, market research, tobacco advertising, product placement, demographic info, political advertising, and "unconventional media." ( http://advertising.utexas.edu/world/ ) | ||
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| The American Association of Advertising Agencies | ||
| The American Association of Advertising Agencies (AAAA), founded in 1917, is the national trade association that represnets the advertising agency business in the United States. Its membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide." ( http://www2.aaaa.org/Portal/Pages/default.aspx ) | ||
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| The Center for Commercial Free Public Education | ||
| Years ago, corporations discovered the unrealized potential of targeting children with branding and clever marketing, and this has led to an influx of in-school advertising. This center focuses on issues of commercialism and advertising in our public school system with a website full of facts on Channel One (the in-school advertising service) and other corporate marketing plans aimed at youngsters. ( http://www.ibiblio.org/commercialfree/index.html ) | ||
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| Glossary of Online Advertising Terms | ||
| The "Online Advertising" site is sponsored by "a small group of people who believe in the Internet and believe in online advertising." Their glossary is quite useful, and, despite the name, covers a great deal of conventional advertising terminology as well as internet advertising. ( http://www.onlineadvertising.net/glossary.html ) | ||
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| How Product Placement Works | ||
| This is an article from the How Stuff Works web site, and it contains an explanation of a trend in advertising called "product placement," which advertises products in movies, television, and even video games without seeming to do so. It includes a gallery of movie clips and examples from television shows. ( http://money.howstuffworks.com/product-placement.htm ) | ||
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| 100 Greatest Commercials of All Time | ||
| Although this is a list compiled by an individual for his business's web site, it is still a very useful resource, listing what are widely regarded as some of the best TV commercials ever written and produced. They range from the comical to the grimly serious. The ads include the famous "Daisy" commercial for Lyndon Johnson, where a little girl plucks petals off a daisy, counts backwards from ten, and a horrific nuclear blast is cut in. All the ads listed here have credits and descriptions. ( http://www.drewbabb.com/100-greatest-commercials/commercials-page-one.htm ) | ||
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| Top 100 Advertising Campaigns | ||
| This site, sponsored by Advertising Age, provides a list of what it considers to be the top 100 advertising campaigns of the Twentieth Century. The list includes some links to graphics and is followed by an article that includes a discussion of the criteria used to compile the list: "(1) If it was a watershed, discernibly changing the culture of advertising or the popular culture as a whole"; "(2) If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1"; and "(3) If it was simply unforgettable." ( http://adage.com/century/campaigns.html ) | ||
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| Viral Marketing | ||
| Viral marketing is defined as a "marketing phenomenon that facilitates and encourages people to pass along a marketing message." This page, part of MaketingTerms.com (http://www.marketingterms.com/), contains links to several articles on this phenomenon. ( http://www.marketingterms.com/dictionary/viral_marketing/ ) | ||
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| Lobbying and Front Groups One way that corporations influence the outside world is a type of marketing called lobbying. Lobbying helps a corporation by having advocates influence people with political power into helping the government rule in their favor. Front Groups are organizations that are funded by corporations to provide public research that is in favor of their products. While not directly types of advertising, these practices are another method to get a corporate brand name and agenda realized. In fact, many critics think front groups and lobbying are more potent than traditional advertising because they target powerful policy makers instead of ordinary consumers. | ||
| Full Frontal Scrutiny | ||
| This site is a "joint venture between Consumer Reports WebWatch and the Center for Media and Democracy, two non-profit organizations whose mission includes consumer education using investigative reporting. This Web site seeks to expose front groups, which are organizations that state a particular agenda, while hiding or obscuring their identity, membership or sponsorship, or all three." Users have access to a wiki, news feeds, and articles. Part of the site is a definition list of different front groups; the second URL below is this list. http://www.frontgroups.org/ ( http://www.frontgroups.org/frontgroups ) | ||
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| Lobby Watch | ||
| This website tracks lobbyists. In fact, for "more than a year, researchers at the Center for Public Integrity developed plans to create a comprehensive federal lobbying project that coupled online resources with stories that examine under-investigated issues like compliance, the 'revolving door' between government and the private sector and the vast influence lobbyists wield over the U.S. government." Their website lets users search facts about lobbyists based on state, industry, and country. ( http://projects.publicintegrity.org/lobby/ ) | ||
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| The National Institute on Money in State Politics | ||
| This group "is the only nonpartisan, nonprofit organization revealing the influence of campaign money on state-level elections and public policy in all 50 states. Our comprehensive and verifiable campaign-finance database and relevant issue analyses are available for free through our Web site FollowTheMoney.org. We encourage transparency and promote independent investigation of state-level campaign contributions by journalists, academic researchers, public-interest groups, government agencies, policymakers, students and the public at large." Their website is full of useful data, graphs, and statistics. ( http://www.followthemoney.org/index.phtml ) | ||
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| Open Secrets | ||
| Run by the Center for Responsive Politics, this website's goal is to track money in U.S. politics and that money's effects on elections and public policy. Over twenty-five years old, the Center's mission is to inform, empower, advocate for a transparent and responsive government free from outside influences. This site contains articles on PACs, revolving door politics, and lobbyists. ( http://www.opensecrets.org/influence/index.php ) | ||
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| Feature Films | ||
| Bliss (1985) | ||
| The ironically-named Harry Joy, an advertising executive, has what seems to be a near-death experience during a heart attack. When he wakes up, he sees the world quite differently: his daughter uses drugs, and his son sells them; his wife is betraying him, and his latest client is a dangerous, carcinogenic polluter. Has his world really changed? Is he just seeing it with clearer eyes? Or has he died and gone to the hell that his life has led him to? ( http://www.imdb.com/title/tt0088821/ ) | ||
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| Crazy People (1990) | ||
| Emory, an advertising copywriter, is suffering from job-related stress. He has clearly begun to unravel when he suggest a brand new approach to selling products: honesty. He is sent to a psychiatric hospital to recover his sanity. What happens when his work is accidentally sent to the printers as part of an ad campaign? ( http://www.imdb.com/title/tt0099316/ ) | ||
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| The Drop Squad (1994) | ||
| Picture an advertisement that shows director Spike Lee endorsing "Gospelpak Fried Chicken," which comes in a cardboard bucket draped with the Confederate flag. In this social satire, the "Drop Squad" is a group of African American "guerrilla deprogrammers," and they target Eriq LaSalle, an advertising executive in a New York firm who exploits offensive stereotypes to sell products to the black community. ( http://www.imdb.com/title/tt0109675/ ) | ||
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| Every Home Should Have One (1970) | ||
| Comedian Marty Feldman (best known to American audiences as Igor in the Mel Brooks classic Young Frankenstein) starred in this satire of mid-seventies advertising culture. He plays Teddy, an ambitious advertising executive, who is given a difficult assignment: make frozen porridge sexy so that it will sell. ( http://www.imdb.com/title/tt0065709/ ) | ||
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| How to Get Ahead in Advertising (1989) | ||
| This satire attacks both mindless consumerism and the advertising industry. Dennis Dimbleby Bagley, a talented young advertising executive, sees most people as sheep who exist mainly to buy his clients' products. But he has writer's block; he cannot develop a slogan to sell a revolutionary new pimple cream. He begins to develop a large, stress-related boil on his shoulder--but life gets much worse for him when the boil grows eyes and a mouth and starts outlining a diabolical scheme to control the masses. ( http://www.imdb.com/title/tt0097531/ ) | ||
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| Thank You For Smoking (2005) | ||
| This satire follows a corporate lobbyist for a tobacco industry whose job is to convince the public that smoking isn't related to lung cancer. A comedy with a serious purpose, it shows insights into the power corporations have to manipulate information and the methods they use to do so. ( http://www.imdb.com/title/tt0427944/ ) | ||
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| Television | ||
| Mad Men (2007 - ) | ||
| In the sixties, the Surgeon General did not require that warning labels be put on tobacco products, and TV and radio ads, magazine inserts, and billboards depicted various brands as not only sexy, but healthy, too. It was a different world. Mad Men (which rhymes with "ad men") is an acclaimed TV drama set in that era at a successful Madison Avenue advertising agency. The show's main character is Don Draper, a top executive, and it depicts the people in his personal life and at his work in the agency, as well as the growing tensions in the social and cultural climate of America when it was on the verge of several social and political revolutions. ( http://www.amctv.com/originals/madmen/ ) | ||
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