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The American Dream for Sale: Ethnic Images in Magazines Cultural In his Advertising Age piece "Please Hold the Sombreros: Making Your Creative 'More Hispanic,' One Stereotype at a Time," Alberto J. Ferrer asks advertisers to try harder to "deliver communications that effectively engage the Hispanic target consumer without resorting to the cheap, stereotypical, and often insulting cues that an uninformed marketer might conclude makes something 'more Hispanic' while the consumer finds it irrelevant or even insulting."http://adage.com/bigtent/post?article_id=120619A direct response to Ferrer's piece, this Raciolicious.com article asks: who is responsible for ethnic stereotyping in advertising? http://www.racialicious.com/2007/10/03/whos-responsible-for-the-racist-stereotypes-in-advertising/Listen to this NPR discussion, "America's Love Affair with Stereotyped Brands" to learn about how characters like Aunt Jemima, Uncle Ben and Chiquita Banana–and our perceptions of them –have changed over the years. http://www.npr.org/templates/story/story.php?storyId=18333198BibliographicalThe essay "The American Dream for Sale: Ethnic Images in Magazines" was originally published in a catalog for a 1984 exhibition at the Balch Institute for Ethnic Studies. Visit the Balch Institute's website (http://www.hsp.org/default.aspx?id=554) and view online exhibits, such as this one, "Extended Lives: The African Immigrant Experience in Philadelphia." |