Kitty O. Locker,
The Ohio State University Donna S. Kienzler,
Iowa State University
ISBN: 0073403253 Copyright year: 2015
Table of Contents
PART ONE: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication
Chapter 2: Adapting Your Message to Your Audience
Chapter 3: Building Goodwill
Chapter 4: Navigating the Business Communication Environment
PART TWO: The Communication Process
Chapter 5: Planning, Composing, and Revising
Chapter 6: Designing Documents
Chapter 7: Communicating across Cultures
Chapter 8: Working and Writing in Teams
PART THREE: Basic Business Messages
Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology
Chapter 10: Delivering Negative Messages
Chapter 11: Crafting Persuasive Messages
PART FOUR: The Job Hunt
Chapter 12: Building Résumés
Chapter 13: Writing Job Application Letters
Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
PART FIVE: Proposals and Reports
Chapter 15: Researching Proposals and Reports
Chapter 16: Creating Visuals and Data Displays
Chapter 17: Writing Proposals and Progress Reports
Chapter 18: Analyzing Information and Writing Reports
Chapter 19: Making Oral Presentations
Appendixes
A Formatting Letters and E-mail Messages
B Writing Correctly
C Citing and Documenting Sources
Glossary
Photo Credits
Index
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