After completing this module, you should be able to

1. Describe the creative process.
2. Identify the traits or characteristics that are related to individual creativity.
3. Explain the difference between creativity and innovation.
4. Describe the stages and the different types of innovation.
5. Gain insight into the key issues associated with the management of creativity and innovation processes.
6. Understand the interplay among human behavior, group behavior, creativity, and innovation.