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The Lead


Introduction

        Because the lead is the first part of the story the reader sees or the listener hears, it must be crafted with particular care. Generally, it is short—25 to 35 words—and captures the most important or interesting aspect of the event being described.

        The lead follows the subject-verb-object sentence pattern for quick comprehension. The two types of leads are the direct lead, which is used for breaking news events, and the delayed lead, which is used for feature stories.

        Increasingly, the delayed lead, with its emphasis on an interesting incident or anecdote, is being used on straight news stories.


        In this chapter, you will find the following. Please click on the left menu to begin.

Chapter 5: The Lead
Introduction
Check It (1): Coats
Check It (2): Fix
Exercises
        A. Dickens
        B. Jobs
Assignment
        Investment
Campus Projects
        A. Marriage
        B. Online Classes
        C. Shortchanged
        D. Groups
Community Projects
        A. Broken
        B. Differences
Home Assignments
        A. Leads Study
        B. Leads
Class Discussion
        A. Second Day
        B. Purpose
Search
        SAT
Skill Drill I: Lead Choice
Skill Drill II: Simplifying

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Kevin Rice, Ventura County Star
Dramatic rescue takes a direct lead.










News Reporting and WritingOnline Learning Center

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