 | Questionnaires and Instruments
After reading this chapter, you should understand . . .- The link forged between the management dilemma and the communication instrument by the management-research question hierarchy.
- The influence of the communication method on instrument design.
- The three general classes of information and what each contributes to the instrument.
- The influence of question content, question wording, response strategy, and preliminary analysis planning on question construction.
- Each of the numerous question design issues influencing instrument quality, reliability, and validity.
- Sources for measurement questions.
- The importance of pretesting questions and instruments.
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